Privacy Policy

Last updated: 4th September 2026

At The Baby Gear Coach, your privacy matters. This policy explains how we collect, use and protect your personal information when you use our website, sign up for our downloadable resources, complete the Baby Gear Matchmaker, provide feedback, or sign up to receive other communications.

What data we collect

Your name (optional)
Your email address (required if you want to receive downloads, updates and/or Baby Gear Matchmaker recommendations and/or feedback communications)
We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page.

Additional information you provide through the Baby Gear Matchmaker questionnaire:

Your name
Information about your lifestyle, preferences, budget, living arrangements and intended use of baby gear.
Information you voluntarily provide to help us provide personalised recommendations.

Additional information you provide through feedback forms:

Feedback or other information you voluntarily provide about your experience using our services.

Why we collect it

We collect your information so that we can:

Send you the free resources you’ve requested (such as checklists or guides).
Provide personalised baby gear recommendations through Baby Gear Matchmaker.
Collect feedback about your experience using our services so that we can improve the Baby Gear Matchmaker and other services.
Share occasional updates or helpful tips about buying baby gear, if you’ve given consent.
Analyse how our website and services are used and understand how we can improve them. Where questionnaire information is used for this purpose, we aim to use it in an aggregated or anonymised form wherever possible.

Our lawful basis for using your information

We use different lawful bases depending on why we are processing your personal information:

To provide Baby Gear Matchmaker recommendations or requested resources: We process your information because it is necessary to provide the service or resource you have requested.
To collect and use feedback to improve our services: We may rely on our legitimate interests in improving and developing our services, provided that these interests are not overridden by your rights and interests.
To send marketing communications: We rely on your consent. You can withdraw your consent at any time.
To analyse website and service usage: We may rely on our legitimate interests in understanding and improving our website and services, where appropriate. Where possible, we use aggregated or anonymised information for this purpose.

How we store and protect your data

Your information is stored securely and is never sold to third parties. We do not share your personal information or questionnaire responses with brands, manufacturers or retailers for marketing, advertising or product recommendation purposes. We only share information with third-party service providers where necessary to operate our business and deliver services to you (for example website hosting, forms or email providers).

The information provided through the Matchmaker is used to generate personalised recommendations based on the information you provide.

How long we keep your information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to provide our services, maintain appropriate records, improve our services and comply with any legal obligations.

When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

Third Parties

These providers may process information on our behalf to provide services such as website hosting, form processing, data storage and email delivery:

Wix - website hosting and website analytics
Tally - Matchmaker questionnaire and form processing
Typeform - feedback forms
Usercentrics for Wix - consent management platform
Google Workspace – data storage, including Google Sheets and Google Docs, and email delivery through Gmail

Your rights

Depending on the circumstances and the lawful basis we rely on, you may have the right to:

Access your personal data.
Request correction of inaccurate or incomplete data.
Request deletion of your personal data.
Request restriction of how we use your personal data.
Object to certain uses of your personal data.
Request a copy of your personal data in a portable format, where applicable.
Withdraw your consent at any time where we rely on consent to process your information.

If you’d like to exercise your rights, or have any questions about how your data is handled, please email: thebabygearcoach@gmail.com

How to unsubscribe

You can unsubscribe from marketing communications at any time by contacting thebabygearcoach@gmail.com. Where we rely on your consent for marketing, withdrawing your consent will not affect processing that took place before you withdrew it.

Complaints

If you have concerns about how we have handled your personal information, please contact us first at thebabygearcoach@gmail.com so that we can try to resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your personal information has been handled in a way that does not comply with data protection law.

Information about making a complaint is available on the ICO website.

Changes to the policy

We may update this privacy policy from time to time. Any changes will be posted on this page with the updated date.

If we make material changes to how we collect or use personal information, we will provide appropriate information about those changes.

Contact

If you have any questions about this policy or how your data is handled, please contact:
The Baby Gear Coach
Email: thebabygearcoach@gmail.com