I’m Olivia, a former NHS midwife and now The Baby Gear Coach.

 

When I’m not supporting families, I love to spend time travelling, enjoying good food, and spending time with the people I love!

 

Parenthood is a roller-coaster, and my goal is to make at least one part of it easier by supporting you to choose your baby gear with confidence.

As a midwife, I had the privilege of supporting families through some of their most life-changing moments. No two families are the same, and what they need from their baby gear reflects this.

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Parents told me they would spend hours researching: comparing car seats, pushchairs, cots...only to regret their purchases later; as what works for one family may not work for another.

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Parents are bombarded with Top 10 lists, trendy “must-haves,” and products that sometimes aren’t even recommended by professionals, causing the baby gear buying process to feel overwhelming.

 

I knew there had to be a better way.

I created The Baby Gear Coach to help parents feel more confident in their choices and to cut through the marketing hype that can add to the overwhelm. There’s no brand bias, jargon or fluff.

 

I provide, practical, independent guidance built from my experience, that is tailored to each family's needs. I want you to buy baby gear that actually fits your family’s lifestyle, budget, and needs.

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Parenting comes with enough pressure, and I don't believe that choosing the right gear should add to that.